👇 I've worked with artists from 1 to 1M+ followers...
Small artists usually stay stuck because they focus on the wrong things. ❌
How small artists think about social media:
- Which editor?
- Which camera?
- Which font?
- Which filter?
- Which hashtag?
How small artists should think about social media:
- Which audience? - Which niche?
- Which hook?
- Which CTA?
- Which audio? 🚀 Today, I'm going to show you how to focus on what matters & grow faster:
👥 Which Audience?
Artists with big followings make content for a specific audience because it increases engagement.
Do you want your audience to be:
- Other music artists.
- Music listeners (non-artists).
- Both.
If music artists:
You could make content that's tutorial/behind-the-music style or content that relates to other music artists.
If music listeners (non-artists):
You could make content that's performance/vibes or content that relates to people who enjoy listening to your style of music.
If both:
You could make content that doesn't go too far in one direction (for example: you wouldn't want to make content that's so educational that it would bore the non-artists).
🤏 Which Niche?
Artists with big followings use their niche to stand out/be memorable.
Let's say you want an audience of music listeners (non-artists) and you want to make a video showing them your new song...
This is where you would use your Niche!
- If you're funny & produce D&B music, your video could be high energy & have a comedic edge.
- If you're laidback, play guitar, and love nature, your video could be you in an open field on a calm day playing guitar.
Knowing & using your niche will help you connect with the right people & create a community.
🪝 Which Hook?
Artists with big followings use hooks to grab your attention:
There are 3 types of hooks:
1️⃣ You move physically to hook a viewer:
This could be anything from jumping, running up to the camera, waving your hand, etc.
2️⃣ Words written on the screen:
Written hooks should either be bold statements or questions that make a viewer want to stay and watch to find the answer here are 20+ hooks you can use!
3️⃣ Unbelievable or Cool shot:
If someone sees something that is really cool - they will stop scrolling. This could be a cool shot from your balcony or even an aesthetically pleasing studio. It could also be something really interesting like a unique camera angle on your face.
*Pro Tip: Using a combination of hooks grabs the most attention.
🎯 Which CTA?
Artists with big followings use calls-to-action to increase engagement:
Do you want people to save, share, comment, etc?
Of course, you want them to do all of the above, but having 1-2 in mind will help better ensure that action happens.
For example:
- If you want people to comment, try asking a question or using a DM automation.
- If you want people to share, try making your content relatable or stand out.
- If you want people to save, try making your content valuable/educational.
If you're not sure which type of engagement people would make on your content, it's probably a good idea to rethink it.
🎵 Which Audio?
Artists with big followings know when to use their own audio & when to use trending audio to get the most reach:
When to use your own audio:
If the video is specifically about your music, use your own audio.
When to use trending audio:
If it doesn't have to do with your music, use trending audio to get more reach.
Next Steps:
I’m reviewing and giving feedback on artists’ social media & Instagram this month, then helping them decide what content to make during my Viral Workshop.
If you’d like to join, become a member of my Coaching Here.
That's all for today team, Lukas
