Top 10 Instagram Stories Ideas for Music Artists

👇 90% of artists are using Instagram Stories wrong...

If used right, Stories can be the secret to turning your followers into superfans. But most artists just share their Reels to their Stories, which makes for a boring story + can actually hurt your reach... So how should you be using Stories?

Today, I'm giving you my top 10 ideas! (in no particular order)

👀 1. BTS (Behind-the-Scenes) Stories:

✅ "BTS" Stories are when you go deeper on the topics/things you're posting about on your Instagram.

Examples:

1️⃣ If you've been posting about a new track coming soon, create BTS content about the updates around your track release, countdowns, etc.

2️⃣ If you've been posting clips from your live performances, create BTS content asking people where you should play next, what tracks you should play, etc.

🏀 2. Interest Stories:

✅ "Interest" Stories are how you become memorable to your followers.

Examples:

1️⃣ If you love traveling, share Stories about your travels. Ask people where you should go next, share your bucket list destinations, etc.

2️⃣ If you love sound design, share Stories about the new sounds you're creating. Ask people to challenge you to make different sounds, etc.

🚀 3. About Stories:

✅ "About" Stories are how you connect on a deeper level with your followers.

Examples:

1️⃣ Share pictures from over the years and write some text on each one telling your story of how you started and got to wherever you are now.

2️⃣ Share your first tracks and react to them.

🎵 4. Release Stories:

✅ "Releases" Stories are how you build hype for your music.

Examples:

1️⃣ Share videos from the studio with the progress of the track.

2️⃣ Share updates like which artists have played your song, that you signed your track with a label, or that you scheduled it for release.

💬 5. Community Stories:

✅ "Community" Stories are how you create a sense of community among you & your followers.

Examples:

1️⃣ Use the "Q&A" sticker to host Q&As on different topics like "life", "music", etc.

2️⃣ Use the "Add Yours" sticker to get your followers to share pics of things going on in their lives: like their studios (if they're producers), their weekend plans, etc.

💯 6. Get Real Stories:

✅ "Get Real" Stories are when you share your opinions (usually Stories with longer text on them), which helps you align with like-minded people.

Examples:

1️⃣ Your opinions on your niche: For example, I share my opinions often regarding how social media can be so beneficial for music artists.

2️⃣ Your opinions about the music creation process.

✈️ 7. Conversion Stories:

✅ "Conversions" Stories get your followers to go from your Stories to another platform using a DM Automation (ManyChat) or a link sticker.

Examples:

1️⃣ You convert people to pre-save your upcoming song on Spotify.

2️⃣ You convert people to get tickets for your upcoming shows.

🤳 8. Shout Out Stories:

✅ "Shout Out" Stories are how you support those who support you.

Examples:

1️⃣ You shout out DJs & artists who played/supported your song.

2️⃣ You reshare Stories you're tagged in (which support you).

📣 9. Announcement Stories:

✅ "Announcement" Stories are when you announce big news.

Examples:

1️⃣ You announce a new song is out now and use a ManyChat automation for people to DM you for the link.

2️⃣ You announce you're planning a show/tour and use a poll sticker to ask your followers where they want to see you play.

⭐️ 10. Highlight Stories:

✅ "Highlight" Stories are when you create a Story you will then turn into a Highlight on your profile.

Examples:

1️⃣ You create an "About" Story that you turn into a Highlight helping new people coming to your profile get to know your journey & want to follow you more.

2️⃣ If you're a producer creating tutorials, you could create a "Best Tips" Story which you could include all your best tips in.